Evaluating Social Media

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Editor’s Note If you’d like to learn more about the scale and impact of our customers on the platform, check out the announcements on the tags Citizen Engagement Communications Digital Government Social Media What the Data Says Featured Blog Last week I wrote about the basic blocks to consider when implementing a social media presence. Part of an effective social media presence is evaluation so you can determine.

Whether your strategy is effective and how to adjust it to achieve your goals. The first question is that the first step in any good evaluation is to first identify your program's institutional goals. Ask yourself the following questions. What do you Croatia Phone Number want to achieve with social media? Do you want to build your brand.Do you want to increase audience engagement? Can you reach your audience? Secondly, what are the metrics? There is a wealth of analytics information out there for each social media platform.



All provide their own analytical data. Use it but use it wisely. My suggestion is to list all the metrics you currently collect. Then match each metric to what it tells you. Also add a list of all the metrics you want to collect. See the table below for some example screenshots of some metrics on some platforms. PM 3rd Understanding Definitions Each platform defines its metrics in its own way. It’s useful to do research to understand what each indicator is telling you.