Rather than another theory

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Web directories and link lists . And here comes the beauty. One of the biggest misconceptions in local marketing is that to do local SEO you need to include your website in as many local directories as possible. Do not do it! Select the    or    directories you know or have heard about and stop there. Ever heard of local listing management services ? I advise you to avoid them even if they are highly sponsored. These are my favorites: Apple Maps, Bing, Cylex, Facebook, Foursquare, Google Business, HERE, Hotfrog, TripAdvisor and Yelp.

Anchor text, that is, what text to insert in the link that leads to your website Semrush explains in one of its guides (in English) what and how many types of anchor text there are . This time too I advise you to read the entire article Phone Number Data carefully, but, alternatively, I will publish the most important contents. Money anchor. They are easily recognizable as the link text matches exactly with one of the keywords you are trying to rank for. I might advise you to use only a few and to change the link text every time. But I won't! Exclude them from your local link building strategy immediately.




Doing local marketing with black hat techniques is the worst advice you can receive. Find out, in fact, why today it no longer makes sense to use black hat SEO techniques to increase visibility on Google Maps . Compound anchors. These links are also potentially dangerous. They are a mix between branded anchors (the simple name of your company) and money anchors . Example: “Pinco Palla fitness gym in Milan”. If you are aware of the potential risk then I advise you to use them, but without exaggerating. You need a bit of creativity and make the right mix. Example   : “Pinco Palla gym in Via Monte Napoleone in Milan”. Branded anchor.