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Remarketing to website visitors can increase a visitor’s engagement with the brand.Create ads in visual and video format. Unlike Google search ads, the Google Display Network allows you to use visuals, videos, and even elements of sounds, which make for more engaging ads.Reach more people. The Google Display Network has over two million websites. With Google search ads, the user needs to visit Google and search for keywords. With the Google Display Network, even those who don’t use Google search can see the ads.How much do Google Display Ads cost?With Google Display Ads, you can choose to set the price you want to pay.
Like Google search and Facebook Ads, Google Display Ads works Belarus Mobile Number List via an auction approach.You can choose to pay via:Cost per click (CPC)Cost per thousand impressions (CPM)Cost per acquisition (CPA)Ads on the Google Display network generally have lower clickthrough rates.The average cost per click of an advertisement on the Google Display Network is under $0.58.Google Display ad exampleGoogle Display Network ad exampleImage SourceJulian Bakery, a family business that produces specialty bread in La Jolla CA, used the Google Display Network.
It increased their conversions by 35% and impressions by 330%. In three years that the company has advertised with Google, they have grown from 10 to 35 employees. Their revenue also doubled from last year.7. Google Shopping AdsA Google Shopping ad is a product listing that has your brand, product’s image, name, and price.At times, they can also include reviews or other exclusive perks, like a discount or free shipping.Google Shopping adAs you can see in the example, Google shopping ads appear before paid and organic search listings.
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